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Areteah consists of a phonetic game with the Greek term Arete coined by Aristotlewhich makes reference to having a virtuous life with excellence from achieving the best version of ourselves. 


 This notion is closely related to the notion of eudaimonia, or sense of self-fulfillment where the human being reaches his best version in terms of happiness, morality and meaning, making use ofArete to reach such a state.

We support this view of acian wisdom from the following scientific foundations that guide the motodology:

  • Positive psychology  applied to organizations. 

We base our methodology on the  PERMA modeol or commonly know as the well-being theory  created by   Dr. Martin Seligman (Martin E.P. Seligman | Positive Psychology Center (  This model helps individuals to find self-realization and well-being from the integral development of the individual through the following aspects: 

  • P(Positive Emotion) - Positive Emotions. 

  • E (Engagement) - Engagement.

  • R (Relationships) - Relationships. 

  • M (Meaning) - Meaning of Life.

  • A (Accomplishments) - Achievements. 

Today, an additional element is added to the model represented by the letter H of  Health and Wellness. 

Beyond the PERMA(H) model we benefit from research in the field of organizational psychology on the following topics: 

Model of Demands and Resources in organizations: Theory that explains the fundamentals of engagement in organizations based on the work of Dutch researcher Arnold B. Bakker;  Arnold also has great contributions on the concept of Job Crafting as a job redesign tool. 

Burnout studies :In addition to important contributions to the previous topic, we have another Dutch researcher named Wilmar Schaufeli with great contributions to the study of Burnout in organizations, and the role of effective engagement as a means of preventing the syndrome. 

HERO companies and the concept of Authentic Leadership:   Based on the studies of positive and resilient organizations from the work of the Spanish researcher Marisa Salanova; It also has major contributions to research on the role of authentic and positive leadership in increasing engagement in organizations.

  • Science of Habits and Behaviour Change. 


Our greatest influence on this topic comes from studies conducted by the Behavior Change Design Laboratory at Stanford University in the United States (Welcome | Behavior Design Lab (, led by Dr.  BJ Fogg (Hello! | bjfogg) one of the biggest global references in habit science; and Michelle Segar (Michelle Segar | Sustainable Behavior Change), complements this topic with his research on the science behind sustainable behavior change.  

  • Identification and clarity of Purpose.


In this topic we have influences from Anthroposophy and his biography of the Septenians, Bert Hellinger with systemic and family constellations, Byron Katie and limiting beliefs, William Bridges and the transition, Deepak Chopra and the study of the laws of life, Sri Prem Baba and the Purpose, and Richard Barret and the integral leadership theory.  


We also cooperate with the VIA Institute (VIA Institute on Character | The Science of Character Strengths | VIA Institute ( and their research on  application of a questionnaire to help our clients identify their main virtues and strengths of character  as part of our practices. 


  • Goal Setting and Planning Tools.


Our greatest influence on this topic is due to researcher  Gabriele Oettingen Ph.D (Gabriele Oettingen ( and his research on the science of motivation and the WOOP framework for effectively creating plans for our accomplishments (Home — WOOP my life).

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